Green Issues a Tough Sale at the Newsstand - Media Blog - Jeff Bercovici - Mixed Media - Portfolio.comGreen Issues a Tough Sale at the Newsstand
As global warming was first becoming a cause c駘鐫re a few years ago, many serious environmentalists worried that green was in danger of becoming a fad -- something that would inevitably recede from consciousness after overtaxing our limited pop-cultural attention span.Sad to say, that prediction shows signs of coming true. Last week, The New York Times noted that the advertising industry is pulling back from green-themed marketing, having "grasped the public's growing skepticism over ads with environmental messages.